What drives your photographic passion?

Capturing moments and an individual’s beauty. The challenges to create a beautiful image, while working with creative, like minded people.

As Ansel Adams would say: “Seeing is a lot harder than it looks.”

What was it like studying at Ruth Prowse School?

Very laid back, maybe too laid back for my liking. First year was the best – black and white film photography and darkroom printing. The darkroom was my favorite place to be, learning different techniques, which I still apply in photoshop to this day.

What camera gear are you using at the moment?

I currently use a Nikon D800 with a variety of lenses, but my favorite is the 50mm f1.4.

What equipment would you recommend for someone starting out with fashion photography?

It’s not about the camera you use, but very much about the lenses. You won’t be needing a full frame camera when starting out, but good glass is essential.

How do you explain what you do to people?

Play dress up. Jokes!

What elements make for excellent fashion photography?

Telling a story in one image. It’s all about the teams you work with! Choosing the right team, location, lighting, angles, and giving the models direction (when needed).

Of all the images you’ve captured in your career so far, which is your favourite, and why?

This is a super hard one! Choosing favorites… It’s impossible to narrow it down. But, there are two which stick out, and both are beauty shots.

I collaborated with one of Sweden’s top hairdressers - Camilla, and this image won her the hairdresser of the year award. This was the beginning of many more exciting projects to come. The next one we did the following season, a hair project of endangered animals, namely the addax, rhino, and wild dog.

We printed out these images big and had artist Ana Kuni (who also modeled as the wild dog in this collaboration) draw on the photographs. The prints were then sent to Gothenburg, Sweden, for a charity event by The Perfect World. Our images were auctioned off here and all proceeds went to saving the rhino.

Your projects are a collaborative process. Tell us, how do you manage working with new stylists, models, designers all the time?

Choosing your team is essential! You need to be able to work with everyone, have an open mind and be able to give and take criticism. I do a lot of research of everyone’s previous work and if I like it and it suits my style, then I contact them. Being hard working sure pays off and being confident enough to jump in on shots and fix things is also essential!

What projects can we look forward to seeing from you in the future?

I am shooting another beauty, fashion, hair story with Camilla J.

Lastly, what’s the one piece of advice you’d give to your younger self?

Don’t ever give up. There will be good and bad times as a freelancer, the key is to hang in there, keep testing, keep moving forward and just eat, sleep, and breathe photography.

View some of Kassandra de Araujo stunning photo's below